AWS and Google Cloud drive cloud investment and AI adoption in Thailand

• Thailand pushes for AI-ready public services through continued digital investment.
• AWS shows local cloud progress, and Google Cloud introduces PanyaThAI.

Public Sector Day 2025 in Bangkok saw the gathering of government leaders, researchers, and technology specialists to discuss how cloud and AI can support Thailand’s push to modernise public services. As reported by GovInsiderthe discussions focused on making government systems more secure, improving access, and preparing agencies for a future where AI plays a wider role.

Minister of Digital Economy and Society Chaichanok Chidchob opened the event by saying digital transformation is now part of Thailand’s national agenda. He noted that stable and trusted digital systems are essential for economic strength, citizen confidence, and long-term competition.

He highlighted the launch of the AWS Asia Pacific (Thailand) Region as a major upgrade to national infrastructure, giving agencies and businesses access to secure, high-availability cloud services in the country. The Minister said the next stage of digital development will depend on cloud and AI.

“Cloud and AI are no longer optional – they were essential enablers of digital progress,” he said. “These technologies allow us to modernise operations, unlock data-driven insights, and deliver faster, more inclusive services for every Thai citizen.”

He outlined three focus areas: modernising public services, strengthening cybersecurity, and using AI responsibly to support transparency and reduce corruption. He also stressed the need for talent, adding that programmes like AWS re/Start help expand digital skills. “We must ensure that our workforce is equipped with the digital capabilities needed for the future,” he said.

He closed by stating the need for cooperation in government, industry, and academia. “Partnership is important to progress. No single entity can achieve this transformation alone.”

AWS highlights security, innovation, and skills

Pakthapa Chatkomes, AWS Country Manager for Public Sector Thailand, outlined how AWS plans to support the country in three areas: security, innovation, and people.

“Thailand is entering a pivotal moment in its digital journey. Our mission is to empower public-sector organisations with the tools, skills, and secure infrastructure needed to deliver modern, citizen-centric services at national scale,” she said.

She pointed to the design of the AWS Thailand Region, which includes three Availability Zones and redundant systems. AWS also worked with the National Cyber Security Agency to develop a cloud compliance workbook for public agencies.

The event included examples of how public-sector teams are using AI today. One example involved an AI-assisted policing system used during the Songkran festival, which helped increase arrest-warrant detections and reduce incidents. The system used generative AI tools and AWS services to support real-time decision-making.

Pakthapa also said AWS has trained more than 50,000 people in Thailand since 2017 and has supported national scholarship and skills programmes.

“Our long-term investment of 190 billion baht over the next 15 years reflects our commitment to supporting more than 11,000 jobs and driving Thailand’s digital economy forward,” she said.

Agentic AI gains traction

AWS Solutions Architect Sikharin Kongpaiboon discussed how generative AI is shifting toward agentic AI – systems that can carry out tasks and organise information with limited supervision. He said agencies can adopt AI agents in several ways, including building their own tools, using managed Bedrock Agents, or deploying agents through Amazon QuickSuite.

He highlighted multi-agent workflows that search the web, extract data, review documents, and produce reports. Such systems are already being tested for use in public administration, healthcare, and research-driven services.

How public-sector groups are using AI

A spotlight session showcased how organisations in education, healthcare, and mental health are adopting cloud and AI tools.

Chulalongkorn University’s Associate Professor Manoj Lohatepanont said AI is becoming part of how students learn. “AI is no longer just a tool – it is a learning partner,” he said. Its online platform now serves more than 5.5 million enrolments, and AI-driven tools help create personalised quizzes and study aids. Its essay-scoring system has reduced grading time by 45%.

Professor Tiranee Achalakul, President of the Big Data Institute, discussed the expansion of interoperable health records. “Health Link puts personal health records back in the hands of citizens, strengthening transparency and patient engagement,” she said. The platform connects more than 900 hospitals and thousands of community health facilities.

Assistant Professor Natawut Nupairoj, Director of AIMET, described how AI supports the national 1323 mental-health hotline. “Thailand faces a significant capacity gap. Our DMIND platform and AI voicebots […] have handled over 560,000 interactions, reducing wait times by 60% and dropped calls by more than half,” he said.

AWS also recognised public-sector innovation in six government agencies through its annual awards.

Google Cloud expands the conversation with PanyaThAI

The broader discussion on AI in public services continued with Google Cloud introducing PanyaThAI, a programme aimed at helping Thai organisations adopt agentic AI at scale. While AWS’s sessions focused on national infrastructure and government readiness, Google Cloud’s announcement shifted attention to how AI can support work in industries like finance, retail, education, and manufacturing.

Fifteen organisations joined the programme at launch, including universities, financial-services firms, insurers, and retail groups.

A study by consultancy Public First estimates that stronger use of AI could add up to THB 730 billion (USD 21 billion) to Thailand’s economy by 2030. But the report pointed to concerns about factual accuracy, the lack of AI-ready data, and limited local expertise.

PanyaThAI offers access to Google Cloud’s AI models and infrastructure, along with support from consulting partners like Deloitte, Digithun Worldwide, NTT DATA, and others. NTT DATA plans to certify 300 more Thai professionals in data analytics, cybersecurity, AI, and application modernisation.

The programme helps organisations map out adoption plans, design governance models, and train staff in roles. Annop Siritikul, Country Director for Thailand at Google Cloud, said the goal is to help teams build skills in both AI and their business domains.

Early adopters demonstrate real-world use

SE-Education introduced an AI-supported semantic search system designed with Digithun Worldwide. The tool uses Gemini models to interpret intent and return concept-based matches.

Thai Wacoal is using generative media models to create images and videos for different colour variations of its apparel without repeated photoshoots. The system uses the company’s colour standards to ensure accuracy and is expected to support a shift toward made-to-order production when it goes live in 2026.

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