Driving School Admissions with Performance Marketing for Shraddha Children’s Academy

The Challenge: Reaching Parents in a Crowded School Market

The Challenge: Beyond Leads – Real Admissions, Real Growth

With rising competition among CBSE schools in Chennai, Shraddha Children’s Academy needed to go beyond just generating online enquiries — they needed admissions that could be directly attributed to digital marketing.

Earlier, the school faced challenges with limited digital leads and untrackable conversions. Pixel Studios addressed this with a performance marketing strategy that focused on generating quality leads, driving measurable admissions, and ensuring full-funnel attribution.

Campaign Objectives

Our Strategy: Hyper-Targeted, Conversion-Led Advertising

1. Audience & Platform Mapping

We segmented audiences into preschool, primary, and high school parent personas and targeted them via:

Location targeting was hyperlocalfocusing on areas around Tambaram, Medavakkam, Chromepet, and Velacherywhere the school had the strongest offline brand.

2. Creative & Messaging Approach

We crafted emotionally resonant and informative ad creativesincluding:

3. Funnel-Driven Campaign Structuring

We structured campaigns around the admission journey:

4. Optimization & A/B Testing

Key Results (May 2024 – May 2025)

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Lead Source	Leads (YoY)	Admissions (YoY)
Direct Traffic	(+100% Growth)	25x increase (vs last year)
Google Ads	(+11% growth)	5x increase (vs last year)

These were not just MQLs — they turned into walk-ins, follow-ups, and confirmed enrolments.
Google Ads emerged as the highest-converting paid channelaccounting for nearly one-third of total new admissions.
Direct website visits also showed a major spike, thanks to improved brand recall and search discoverabilitypowered by parallel SEO and brand efforts.

The combination of intent-driven Google Ads and awareness-rich Meta campaigns Helped shraddha attract, engage, and convert high-potential parents consistently across the academic year.

Conclusion: Admissions at Scale, Powered by Performance

Through focused performance marketing, Pixel Studios helped Shraddha Children’s Academy transform digital advertising into a predictable admissions pipeline.

By targeting the right parents at the right time with the right message – and optimizing relentlessly – we ensured that every ad rupee spent translated into real leads and measurable growth.

This campaign highlights our ability to blend emotional storytelling with data-driven mediaespecially for education brands looking to scale in a competitive market.