Bragg aims for massive US expansion with Drayton acquisition

Bragg has announced plans to significantly expand its US presence and proprietary content portfolio through the proposed acquisition of Drayton International.

Toronto-based company announced that it had completed a share-based transaction that will allow the company to obtain control of Drayton. Through this agreement, the Company will be issuing a total of 4.5 million shares of its common stock to Drayton in exchange for full ownership of the gaming developer at a price of $2.00 per share. This transaction is expected to close in the third quarter of 2026, pending the execution of final agreements.

In connection with this transaction, Matt Davey will join Bragg as a non-executive chairman of its board.

According to Bragg CEO Matevž Mazij, this acquisition will be a significant step forward for the company in terms of its proprietary gaming content and player-centric technology.

One of the primary objectives of this transaction is to gain access to Revolution Gaming’s exclusive aggregator partnership with BetMakers, which will provide Bragg with access to advance-deposit wagering (ADW) markets across more than 30 states in the United States, whereas only 7 states currently allow for the operation of traditional online casinos.

Bragg believes that this acquisition will enable it to significantly expand its U.S. market reach by increasing its depth in regulated US gaming markets more than five times.

This announcement comes on the heels of Bragg’s wider restructuring program that has recently resulted in an approximately 12% reduction in its workforce, resulting in approximately €4.5 million in cost savings.

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