Xtremepush and Immensity Partner to Bring Acquisition Intelligence into Day-One CRM Workflows

Xtremepush, the global customer engagement platform for iGaming operators, and Immensity, the acquisition intelligence platform for iGaming, today announced a strategic partnership that brings acquisition-side intelligence directly into Xtremepush’s CRM workflows from the moment a player is acquired.

The integration allows Xtremepush’s CRM workflows to draw on Immensity’s acquisition-side intelligence from day one. Immensity supplies per-player context derived from affiliate provenance, channel attribution, and acquisition-source signal, providing meaningful upstream context before in-platform behavior has accumulated. Immensity’s scoring feeds into Xtremepush at the player profile level, where Xtremepush’s existing segmentation, journey, and predictive tooling can act on it from the first session rather than starting from generic defaults.

Operators have always faced a cold-start problem at acquisition

said Tim Mathews, CEO of Immensity.

Engagement platforms, like Xtremepush, do exceptional work scoring players and orchestrating journeys once in-platform behavior exists; what’s missing in most operator stacks is intelligence upstream of that, at the moment players arrive. Immensity provides that signal from affiliate quality, channel attribution, and acquisition-source data, so Xtremepush’s workflows have meaningful context from day one. The in-platform outcomes Xtremepush delivers then feed back into our acquisition models, sharpening affiliate and channel quality scoring over time. It closes the acquisition-to-engagement loop in a way the industry hasn’t had before.

Robbie Sexton, Head of Partnerships at Xtremepush, added:

We have strict criteria when it comes to working with partner integrations and Immensity is right in that sweet spot with a service that complements and amplifies what we offer our customers. This addition to our platform helps solve a classic industry blind spot, by bringing upstream information directly into our platform that helps our customers make better decisions from the off.

This stage of the player’s lifetime journey is critical. We can now empower operators with rich acquisition signals so they can close that conversion gap, ensuring our real-time CRM workflows are best positioned to serve players with the right actions and events from the very first click.

For Xtremepush customers, the partnership extends meaningful player context to the earliest moment of the lifecycle, when behavioral data is sparsest and CRM decisions are most consequential. For Immensity customers, in-platform player outcomes delivered through Xtremepush refine the acquisition models that inform affiliate quality and channel investment decisions.

TNG – Latest News & Reviews