Bally’s finalizes Intralot merger and announces major investments
In July 2025, Intralot finalized an agreement to acquire Bally’s International Interactive division – a transaction now officially completed.
The deal, structured as a mix of cash and Intralot shares, valued Bally’s technology arm at approximately €2.7 billion.
Following the issuance of new shares, Bally’s Corporation became the majority shareholder in Intralot, gaining greater influence over the company’s strategic direction.
Robeson Reeves, CEO at Bally’s, mentioned:
Our shareholders now have visibility into the value of our interactive division as part of a larger, globally scaled operator. Intralot’s lottery expertise and reach, combined with Bally’s International Interactive’s proven digital capabilities, creates a powerful foundation for expansion over the long term.
Following its merger with Intralot, Bally’s revealed that it will dedicate at least $1 billion from the cash proceeds to paying down secured debt.
Additionally, the company plans to invest $200 million in cash toward the continued development of its Chicago casino project.
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