Ezugi expands Bally’s Intralot partnership with UK launch and branded EZ Marble Race

Ezugi, the live casino brand, part of Evolution, has extended its collaboration with Bally’s Intralot after making a package of its live casino and RNG games accessible through the Bally Bet Sports & Casino offering in the UK, thereby fortifying its presence in the North American market. This rollout offers UK users an assortment of Ezugi’s games like live dealer Ultimate Roulette, Unlimited Blackjack, Horse Racing Auto Roulette, and more.

At the same time, a Bally’s-branded version of EZ Marble Race was launched, marking Ezugi’s first instance of creating a tailor-made game version for a partner platform.

On top of that, this increase of partnership also allowed Ezugi to join forces with Bally’s North America Interactive in regulated markets such as Ontario and New Jersey. These places that are part of Ezugi’s growth plan in North America proved to be quite powerful in establishing its presence in the region.

Bally’s Intralot, a provider of iGaming and lottery solutions, came into existence after the divestment of Bally’s International Interactive Business in October 2025. It is a company listed on the Athens Stock Exchange. It combines Bally’s consumer-centered digital assets with INTRALOT’s extensive knowledge of the lottery business under regulated market conditions. Via Bally’s Intralot the customers obtain tickets to a broad array of products and services such as online gaming lottery eLottery, and sports betting.

Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, said:

We have been living with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players. It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering. The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.

The Bally’s-branded EZ Marble Race is a pinball-inspired marble racing game where five marbles compete along a track surrounded by arcade-style elements. The game combines visuals referring to Bally’s legacy with Ezugi’s marble racing mechanics where random game sequences are used to decide outcomes.

James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, added:

It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honor for Ezugi to do so in partnership with the iconic Bally’s brand. It’s fantastic also that the Ezugi and Evolution brands, and our group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.

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